Welcome, and thank you for participating!
We are Master’s students at KU Leuven, and this survey is part of our research project on consumer behavior toward streaming services. In this study, we explore how people perceive platforms such as Netflix and how they respond to different features, offerings, and brand characteristics within the streaming market.
Your participation will help us better understand how consumers evaluate streaming services and what factors influence their preferences and choices.
Taking part in this survey is completely voluntary. You may stop at any moment without giving a reason and without any consequences. All responses will be treated with strict confidentiality, securely stored, and analyzed anonymously in accordance with KU Leuven’s ethics and privacy guidelines.
Instructions
Please read each question carefully and answer as honestly as possible. There are no right or wrong answers. Completing the survey will take approximately 5 minutes.
Questions or concerns?
You can reach us at jana.dexelle@student.kuleuven.be if you have any questions about this study or your rights as a participant.
Thank you very much for your time and valuable contribution, your input is essential for our research.
Jana D’Exelle, Ezgi Bostan, Marthe Lespoix, Mathijs Paredis, Bert Van Bulck and Victor Roux
There are 25 questions in this survey.
